Privacy Policy
At Tanuvii, we collect very little, hold it carefully, and never share it without reason. This policy explains what we collect, why, and what choices you have.
We've written it as plainly as we can. If anything is unclear, write to us — we'll explain.
1. Who we are
This policy applies to Tanuvii, operated by Tanuvii Creations, registered at 301, Anjali Heights, Poranki, Vijayawada, Andhra Pradesh, India. GSTIN: [ NA].
When this policy refers to "we," "us," or "Tanuvii," we mean the above entity.
When it refers to "you" or "customer," we mean the person using our app, website, or services.
2. What we collect
We collect only the information needed to serve you. That includes:
Information you give us directly:
Name
Email address
Phone number
Delivery address(es)
Date of birth (only if you choose to share it)
Your child's age or size (if shared during purchase)
Order history
Communication you send us (DMs, emails, WhatsApp messages, reviews)
Information collected automatically:
Device type, operating system, and browser version
IP address and approximate location (city/state, not precise GPS)
App usage patterns (which screens you visit, time spent, items viewed)
Cookies and similar technologies (more on this below)
Information from payment processing:
We do not collect or store your full card or bank details. Payments are handled by our payment gateway partners (e.g., Razorpay, Cashfree), who follow industry-standard encryption and PCI-DSS compliance. We only receive confirmation of a successful or failed payment, along with the last four digits of your card or a UPI reference, for our own order records.
3. Why we collect it
We use your information for these purposes only:
To process and deliver your order
To send order confirmations, shipping updates, and delivery confirmations
To respond to your questions or support requests
To share occasional brand updates, new chapter launches, and offers (only if you've opted in)
To improve our app and website (understanding what's working, what's not)
To prevent fraud and protect against misuse
To comply with legal obligations (tax records, invoicing, etc.)
We do not use your information for any purpose beyond these.
4. Who we share it with
We share your information only with the people and partners who need it to serve you. That includes:
Courier and logistics partners (e.g., Delhivery, Bluedart, India Post) — to deliver your order. They receive your name, address, and phone number.
Payment gateway partners (e.g., Razorpay, Cashfree) — to process your payment. They follow their own privacy policies and PCI-DSS standards.
Email and messaging service providers (e.g., Sendgrid, WhatsApp Business API) — to send you order updates and brand communication.
Cloud hosting and storage providers (e.g., AWS, Google Cloud) — to securely store your data on encrypted servers.
Government authorities and law enforcement — only when legally required by court order, subpoena, or applicable law.
We do not sell your data to anyone. We do not share it with advertisers or third-party marketers.
5. Cookies and tracking
Our app and website use cookies and similar technologies to:
Keep you logged in
Remember your cart and preferences
Understand which features are used most
Improve performance and fix bugs
You can disable cookies in your browser settings, but some parts of our app or website may not work properly without them.
We do not use advertising cookies or third-party tracking for marketing purposes.
6. How long we keep your data
We keep your information only as long as needed:
Order and transaction records — retained for at least 8 years to comply with Indian tax and accounting laws.
Account information — retained while your account is active. If you delete your account, we remove personal details within 90 days, except for legally required records.
Communication records (emails, WhatsApp chats) — retained for up to 3 years for customer support history.
App usage and analytics data — retained in aggregated, anonymised form for up to 2 years.
If you'd like your data deleted earlier than these timelines, write to us — we'll honour the request wherever legally possible.
7. How we protect your data
We take reasonable steps to keep your data secure:
All data is stored on encrypted servers
Payment information is handled directly by certified payment gateways — we never store full card or bank details on our systems
Access to customer data is limited to team members who need it to do their jobs
We use HTTPS encryption across our app and website
We regularly update our systems to fix security vulnerabilities
That said — no online system is 100% secure. If a data breach affects you, we will notify you as soon as we reasonably can and take steps to fix the issue.
8. Your rights
You have the right to:
Access your personal data — ask us what we hold about you
Correct any inaccurate or outdated information
Delete your data, subject to legal retention requirements
Withdraw consent for brand communications at any time
Opt out of WhatsApp, email, or SMS marketing
Receive a copy of your data in a portable format
Lodge a complaint if you believe your data has been mishandled
To exercise any of these rights, write to us at tanuviiofficial@gmail.com. We'll respond within 30 days.
9. Children's privacy
Tanuvii makes clothing for children, but our services are intended for adults (parents, guardians, and gift-givers).
We do not knowingly collect personal information from anyone under 18. If we learn that we've accidentally collected such data, we'll delete it.
If a parent or guardian shares their child's age, size, or name during a purchase, we use that information only to fulfil the order — never for marketing.
10. Marketing and communication
We may send you:
Transactional messages (order confirmations, shipping updates, exchange follow-ups) — you cannot opt out of these while you have an active order.
Brand communication (new chapter launches, behind-the-scenes updates, occasional offers) — only if you've opted in. You can opt out anytime by replying STOP on WhatsApp, clicking unsubscribe in any email, or writing to us.
We do not bombard. We typically send 2–4 brand messages a month.
11. Third-party links
Our app or website may sometimes link to other websites (Instagram, courier tracking pages, payment gateways). Those websites have their own privacy policies. We are not responsible for how they handle your data.
12. Data outside India
Most of our data is stored within India. Some of our service providers (e.g., cloud hosting, email services) may store data on servers located outside India. When this happens, we ensure that those providers follow privacy standards comparable to Indian law.
13. Changes to this policy
We may update this policy from time to time — for example, when we add new services, when laws change, or when we improve our practices.
The latest version will always be available on our app and website. If we make significant changes, we'll notify you by email or in the app.
The version that applies to you is the one in effect at the time you used our services.
14. How to contact us
For any questions about this policy, your data, or to exercise your rights:
Email: tanuviiofficial@gmail.com
WhatsApp: 9440547549
Address: 301, Anjali Heights, Poranki, Vijayawada, Andhra Pradesh, India
We respond within 24 hours on weekdays.
15. Grievance Officer
In compliance with the Information Technology Act, 2000 and applicable rules, our designated Grievance Officer can be reached at:
Name: Sruthakeerthi
Email: tanuviiofficial@gmail.com
Phone: 9440547549
Hours: Monday to Friday, 10 AM – 6 PM IST
If you have a complaint about how your data is being handled, please reach out to the Grievance Officer first. We aim to resolve all complaints within 15 working days.
Last updated: 26-05-2026